In previous recessions, when car sales dropped, it is always useful, in companies like Pep Boys to invest, because the people keep their cars longer and so they had to maintain, so they last longer. Finally, we are a nation of car and we trust them to manage in many parts of the country.
Well, that was then and this is now the current recession. Also, remember that there are many players in the Pep Boys, and right now are in deepProblems such as sales to the end and the industry is going to heavily discounted prices in order to survive the perfect economic storm.
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So much for the theory that auto-parts stores are recession proof, because people keep their cars longer and thus have to repair their old ones. Of course, I also note the tremendous expansion in recent years of their competitors. That are very aggressive in the market and the opening of new stores in the vicinity of many areas of recent development.
Even some ofFranchise outlets are drivers who zoom down on parts for small and garages. I would say that Pep Boys need to bring a front man marketing. It 'obvious, but they need the talent there to get their market share. This is a job for Superman, and a trademark style is not aggressive prisoners marketing team, of course, may be too late to Pep Boys.
Now you must decide what to do, how close to shops and bring their costs, so that it can bealso dangerous, as when you are losing market share to competitors go for the jugular. I think on this subject.
Pep Boys potential problem with profitability
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